Expanded MX TV coverage

From Bullseye Media

STOUFFVILLE, ON -- Stallybrass Promotions Inc. and Hills Productions are pleased to announce the signing of a television broadcast package with Extreme Sports Channel in the United Kingdom. The package commences with the broadcast of the ‘04 CMRC Canadian Motocross Championships this fall, to be followed by the ’05 and subsequent series.

Extreme Sport Channel reaches 17,000,000 homes in 59 countries.

“This is something we’ve been working towards for some time and now I’m happy to say it’s a reality. Over the past few years we’ve been fine tuning the production of the series so it stands up to international scrutiny,” said SPI’s Mark Stallybrass. “When considering the response we’ve had to the broadcast of the nationals in Canada and the United States we know we’ve achieved that. Now we’re ready to showcase Canadian motocross in overseas markets.”

Stallybrass noted that the expanded broadcast of the nationals will create further awareness of the Canadian Motocross Championships, the quality of the riders participating in the series and the quality of the television production. It should also benefit the riders in terms of increasing their value as representatives of their sponsors. For the manufacturers, the aftermarket industry and corporate sponsors, a wider broadcast reach of the Canadian Championships means increased value by participating in the nationals.