Shell to sponsor Malaysian MotoGP

From motogp.com

MotoGP rights holders Dorna Sports S.L have reached an agreement with leading motorcycle engine oil brand Shell Advance for them to become the title sponsor of the 2009 Shell Advance Malaysian Motorcycle Grand Prix.

The agreement has resulted from an ongoing partnership which has already seen a Shell Advance presence through trackside advertising campaigns at MotoGP events this season in Qatar, Italy, Germany and the United States. Shell Advance is also an official technical partner of the factory Ducati MotoGP team.

Dorna Sports S.L. Managing Director Pau Serracanta stated, “We are delighted that the leading petroleum company in the world is supporting MotoGP as a Grand Prix title sponsor, in addition to the support that they already provide via trackside advertising and their partnership with the official Ducati team. MotoGP has a huge fan base in Malaysia and throughout Asia, so this agreement will give Shell Advance the opportunity to further penetrate this highly important market.”

Tanmay Jaswal, Global Marketing Manager for Shell Advance commented, “We are extremely pleased to have reached this agreement to become title sponsor of the penultimate round of the 2009 FIM MotoGP World Championship. The Malaysian MotoGP is an exciting annual event for the whole of Asia and one that Shell Advance is very proud to support. Shell already enjoys a successful technical partnership with Ducati Corse in MotoGP, a close relationship which provides Ducati with cutting edge lubricants and fuels, and allows our technicians to continuously transfer learnings from the racetrack to the road.

"This title sponsorship provides us with an ideal platform to strengthen our existing MotoGP presence as we seek to communicate with MotoGP fans and our customers in markets across Asia.”

The 2009 Shell Advance Malaysian Motorcycle Grand Prix will take place at the Sepang circuit, close to Kuala Lumpur, from Oct. 23-25.