BMW celebrates strong 2010 sales

From BMW Motorrad

MUNICH, GERMANY -- BMW Motorrad can look back on an extraordinarily successful motorcycle season in 2010. By December, 98,047 motorcycles worldwide were delivered to customers (previous year: 87,306 units), a growth of 12.3 percent.

BMW Motorrad has recorded considerable growth in virtually every country. Supported by its continued product offensive, the blue and white brand could raise its market share to a historical high.

“The 2010 motorcycle season was a delightful year for us," said Hendrik von Kuenheim, Head of BMW Motorrad. "Our range of innovative models met with great customer interest all over the world. Not only could we sell 10,741 more motorcycles than in the previous year, but at the same time we were able to considerably strengthen our market position in a highly discouraging market environment. Our market share rose to an all time high, and by December BMW Motorrad was the volume leader on 11 markets.”

In Germany, again the largest single market in 2011 for BMW Motorrad, 17,816 BMW motorcycles were registered (previous year: 15,833), a growth of 12.5 percent. BMW Motorrad could therefore maintain its leadership on both the total market and the 500 cc plus segment.

Italy continues as the second strongest single market for BMW Motorrad. Here 14,386 BMW motorcycles (previous year: 13,089) were registered, a growth of about 10 percent.

The next most important sales markets are the US, France, Spain, and the UK, followed by Brazil. The latter emerging market is gradually becoming one of BMW Motorrad's strongest sales markets. To do just to the importance of this market, BMW Motorrad will continue to expand its local motorcycle production facility in Manaus/Brazil, which was first established at the end of 2009.

The most successful model overall was the large touring enduro BMW R 1200 GS, selling 18,768 units (previous year: 15,864 units), followed by its sister model, the R 1200 GS Adventure, selling 11,648 units (previous year: 8,803 units). Third place went to the classical tourer BMW R 1200 RT, with 11,132 vehicles sold.

BMW Motorrad also experienced extraordinary success with the S 1000 RR. In the first full year of marketing, 10,209 units were delivered to customers, and the first supersports motorcycle from BMW is heading the sales statistics in Europe. Considerably more than 90 percent of the orders for these vehicles opted for the innovative “Race ABS” and the dynamic traction control DTC.

Against the backdrop of a heavily declining international market in the field of off-road sports motorcycles, Husqvarna Motorcycles was able to sell 12,066 units in 2010 (previous year: 13,052 / -7.6 percent).