Actor McDermott to promote MICS

From Lean Angle

OTTAWA, ON – TV/Film actor and motorcycle enthusiast Dean McDermott, starring with his wife Tori Spelling on the reality show Tori & Dean: Home Sweet Hollywood, has enthusiastically volunteered to become the spokesperson for the Medical Information Carrier System (MICS) for helmets.

The 43-year-old Toronto-born actor and former motorcycle road racer is no stranger to the potential for danger that is part of riding a motorcycle or any powersport machine in general. Last June 21, McDermott was hospitalized in a Los Angeles intensive care unit following a motorcycle accident while riding with friends, suffering a punctured and collapsed lung. Thanks to the hospital’s medical staff he made a full recovery.

McDermott, who is heavily involved in the motorcycling community through his role as Grand Marshal of the L.A. Ride for Autism, from participating at trackdays, riding on the street and trail riding, saw an opportunity to help his fellow riders throughout the world.

“I have been using the MICS for some time now and it gave me peace of mind when I crashed breaking my shoulder blade. EMS used my MICS medical information during the triage. This is why I had to throw my support behind this solution,” said McDermott. “This is such a simple device that ensures every motorcyclist or powersport rider can receive the most efficient medical assistance at the scene of an accident. The MICS can save your life.”

The two by one inch MICS provides paramedics and other trained emergency personnel with life-saving information about the rider's identity and medical history. On the outside of the pouch, in bold text, the MICS warns non-medical bystanders not to remove a rider’s helmet.

The MICS, which has been deemed mandatory on all riders’ helmets by the Canadian Superbike Championship, is primarily known as a safety preparedness device for wearers of powersports helmets. However, a version of the MICS is available for adventure-sports enthusiasts and children that participate in activities such as cycling, mountain climbing, skateboarding, repelling and many other related sports.

“We were absolutely thrilled when Dean told us about how passionate he felt about MICS and the life saving aspects of the product. It took one second to say yes to his offer to help spread the word and make a difference,” said Steve Reed, president of Lean Angle Canada. “Dean can see the value of MICS from several perspectives; as a rider who has been down, as a friend of riders who have had accidents and as a dad and husband.”

As part of McDermott’s commitment to promote rider safety, the MICS is available at Spelling’s new store, InvenTORI located in Sherman Oaks, CA, at an ever expanding network of powersports dealers across North America and will soon be available at dealers and retail locations throughout the world.