Canadian agent appointed

From Cagiva, USA

Willow Grove, PA -- Reddendale Sales & Marketing Inc. has been appointed as exclusive agent for the sales and marketing of MV Agusta and Husqvarna lines in Canada and as consultant to Cagiva USA business in the United States.

As part of a broader North American expansion plan, Cagiva USA has appointed Reddendale Sales & Marketing Inc. to manage the development of MV Agusta and Husqvarna sales in Canada. Led by president Mike Breault, Reddendale Sales & Marketing Inc. will work in close collaboration with Cagiva USA and MV Agusta Motorcycles S.p.A (Varese, Italy), managing Canadian dealer development, sales, and marketing functions for these prestigious brands.

“MV Agusta and Husqvarna reside at the pinnacle of motorcycling. Each has a storied history of World Championships and delivering race developed technology to production motorcycles,” said Breault.

"The opportunity to work with these brands and deliver them to the Canadian market is truly a privilege.”

Finding a strategic partner to lead the Canadian expansion was paramount for Cagiva USA director Larry Ferracci.

“Clearly, we’ve recognized the potential of the Canadian market for some time now, along with its uniqueness. Success in Canada requires intimate knowledge of the motorcycle market and a dedicated effort to develop the MV Agusta and Husqvarna brands.”

Established in 1997, Cagiva USA is a subsidiary of MV Agusta Motorcycles S.p.A and the exclusive North American distributor of MV Agusta, Husqvarna and Cagiva motorcycles, parts and accessories.