Friday, August 12, 2005

OAKLEY ANNOUNCES OPENING OF FIRST CANADIAN O STORE IN TORONTO


FOOTHILL RANCH, Calif., August 11, 2005 – Oakley, Inc. (NYSE:OO) today announced the opening of its first Canadian O Store® located in the Queen West district of Toronto. The Queen Street West location is the latest addition to the company's expanding domestic and international retail presence and will be owned and operated by Oakley, Inc.

"We’re very excited to open our first Canadian O Store in Toronto,” said Oakley Chief Operating Officer Link Newcomb. "The Oakley brand has an enduring and respected history in Canada and given Toronto’s leading international reputation for forward looking designs, this store provides an ideal venue for showcasing Oakley’s full product line.”

The Toronto O Store’s location at 383 Queen Street West features a modern interior with glass, stainless steel and brushed aluminum fixtures synonymous with Oakley’s retail architecture. The trendy Queen West area of Toronto is as old as the city itself and has seen a colorful past including Victorian residences, art and music revivals as well as today’s numerous boutiques, offbeat cafés and restaurants. The district is an equally popular destination with local Torontonians and tourists.

O Store® and Oakley Vault® Concepts
Armed with the widest, most comprehensive inventory of Oakley innovations, O Stores offer a full selection of the company's premium sunglasses, prescription eyewear, footwear, apparel, electronics, watches and accessories. Additionally, O Stores offer customers a unique venue to view new Oakley performance products. The Oakley Vault® concept offers customers a unique opportunity to purchase off-season and discontinued merchandise from all categories.

Including the Toronto location, Oakley now operates 47 company-owned O Stores® and Vaults® including locations in Australia, Canada, Germany, Japan, South Africa, United Kingdom and the United States. There are also seven other international locations operating as licensed stores in Austria, Australia, Chile, France, Spain, Mexico and the United Kingdom. Additionally, the company operates 92 sunglass specialty stores through its wholly-owned Iacon subsidiary under seven separate retail concepts comprising: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club and Sunglass Icon.

About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through June 30, 2005 totaled $615.3 million and generated net income of $49.0 million. Oakley, Inc. press releases, SEC filings and the company’s annual report are available at www.oakley.com.

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