AMA Pro Road Racing signs Shoei as Official Helmet

From AMA Pro Racing

DAYTONA BEACH, FL - Shoei and its exclusive U.S. distributor Helmet House have reached an agreement with AMA Pro Road Racing that will see the world's leading premium helmet brand named the "Official Helmet of AMA Pro Road Racing" and the presenting partner of the AMA Pro SuperSport presented by Shoei class.

Shoei Premium Helmets are already the choice of many top AMA Pro Road Racing riders and now the brand will have even more exposure at series events and an expanded online presence. In addition to its official product position and SuperSport presenting role, Shoei will also be the title partner of the upcoming AMA Pro Safety Page on AMAProRacing.com.

"Shoei is celebrating its 50th anniversary in 2009 and we couldn't think of a better way to bring attention to this milestone in North America than by entering a partnership with the new AMA Pro Road Racing," said Bret Milan, Marketing Manager for Shoei Safety Helmet Corp. "Shoei has built an impressive motorcycle racing legacy in the last half century but also has a firm eye on the future through this partnership that supports tomorrow's stars in AMA Pro SuperSport presented by Shoei."

AMA Pro SuperSport presented by Shoei is AMA Pro Road Racing's showcase of the sport's next generation of motorcycle racing stars today. The proving ground series is reserved strictly for up-and-coming riders between the ages of 16 and 21 who compete on 600cc sport bikes that are only minimally modified. 

"We couldn't think of a better partner than Shoei to not only join us as the 'Official Helmet of AMA Pro Road Racing' but also to use their respected experience and reputation in helping to develop motorcycle racing's next wave of talent,"  said AMA Pro Racing President Roger Edmondson. "Shoei brings to these talented young athletes and all involved in AMA Pro Road Racing a commitment to quality and history of excellence that is second to none." 

Helmet House is the exclusive United States distributor of Shoei Helmets and the Calabasas Hills, CA-based company has been a leading distributor of helmets, motorcycle apparel and gear for the last 40 years.