SPEED returns to same-day Superbike coverage

From Virginia International Raceway

DANVILLE, VA -- SPEED has recently announced that it will be returning its TV coverage of the AMA Superbike series to same day, instead of a set time on the schedule, or "appointment viewing," according to SPEED's senior vice president of production and network operation, Rick Miner.

"It was perfectly clear that our experiment with appointment viewing, which was clearly motivated by a need to try and cut costs in this economy, didn't work," said Miner.

"Racing fans, motorcycle fans made it really clear, in no uncertain terms that they were not happy with it," he added, explaining that: "as a network and as the home of motorsports in the United States, we need to respond to our fans to the extent we can and make it work. It was that simple."