Thursday, February 10, 2011

New Harley lets riders build their bike



From Deeley Harley-Davidson Canada

CONCORD, ON – A wide front end and chunky 16-inch tire give the new Harley-Davidson 1200 Custom motorcycle a proud stance that is strong and contemporary. Introduced as a mid-year addition to the 2011 Harley-Davidson model line-up, the 1200 Custom motorcycle also features new wheels, a pull-back handlebar, and a reshaped LED tail lamp.

These elements combine to give the 1200 Custom motorcycle an exciting new look, which is only a starting point for this Sportster model. The 1200 Custom motorcycle will also debut H-D1 Factory Customization – a new opportunity that allows the customer to choose from seven option categories to optimize fit, function, and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the Customer can create a 1200 Custom that is a truly personalized motorcycle.

Factory customization is the latest element of Harley-Davidson customization, which also includes Genuine Motor Parts and Genuine Motor Accessories catalogues, Fit Shop and Bike Builder on www.harleycanada.com/hd1bikebuilder, Genuine Motor Accessories Custom Seat and Custom Paint programs, Chrome Consultant and Fit Shop advisors at Harley-Davidson retail locations, and much more.

The 1200 Custom offers a new look, but is a Sportster motorcycle to the core, offering a compelling combination of bold styling, nimble handling and the irresistible beat of American V-Twin performance.

H-D1 Factory Customization is the newest element of Harley-Davidson customization that allows customers to build the 1200 Custom motorcycle from a selection of options, which are then installed as the motorcycle is assembled by Harley-Davidson Motor Company in Kansas City.

H-D1 Factory Customization enables personalized fit, function, and style. By selecting different wheels, seats, handlebars, paint, and engine finishes, the customer can dramatically alter the look of the motorcycle. Different combinations of foot control location, seat and handlebars can be selected to adjust the fit of the motorcycle to a rider’s stature. With H-D1 Factory Customization the customer will have the opportunity to order a 1200 Custom motorcycle in more than 2,600 combinations.

The H-D1 Factory Customization tool will be available online at www.harleycanada.com/hd1bikebuilder. The customer can view the bike they are creating as different options are selected. The customer can then print out a description of their bike and bring it to a Harley-Davidson retailer to review the motorcycle with trained staff, select additional accessories to be installed by the retailer to further customize the motorcycle, and then place an order.

Customers can expect to be riding their new bike in as little as six to eight weeks from the time an order is placed with an authorized Harley-Davidson retailer. Delivery timing may vary depending on demand, and will be communicated to customers at the time of the order.

The 1200 Custom has a suggested retail price in Canada of $11,389, and comes equipped with chrome five-spoke cast aluminium wheels, pull-back handlebars, forward polished foot controls, a two-up seat, a black engine with chrome covers, and Vivid Black paint. Factory-installed options can be swapped out in any combination to this base configuration of the 1200 Custom motorcycle.

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