Parts Canada renews deal

From Professional Motorsports Productions

TORONTO, ON -- Parts Canada has renewed its title sponsorship of the Parts Canada Superbike Championship for another three years. The new arrangement takes effect with the 2006 season and will continue through 2008.

The sponsorship extension was announced at the recent Parts Canada Superbike Championship doubleheader at Race City Motorsport Park.

“We are owned by Parts Unlimited and their motto is ‘we support the sport.’ The people who come to these races are our customers. We want to support it on the backside,” said Parts Canada president James Danyluk.

The 2006 season will also see the Parts Canada Superbike Championship broadcast in High Definition television for the first time on TSN. The series recently concluded an arrangement with TSN to have the series shown this summer in one-hour episodes on the all-sports network.

“We are thrilled to extend our affiliation with Parts Canada for another three years,” said Colin Fraser, president of series organizer Professional Motorsports Productions. “They are the perfect partners. They are a very well recognized and respected company in this industry, and we are proud to have them involved with our series. The continued success of this partnership speaks volumes about the respect our two organizations have for each other.”

The relationship between the two organizations began in 1997, when the national Superbike tour began using a Dynojet Dyno to monitor the series’ horsepower limits. In addition to its title sponsorship, Parts Canada also supports the national series through the HJC Pro Rookie of the Year award, which was introduced in 2000. This year Parts Canada will also award a cash bonus to the International Motorcycle SUPERSHOW Amateur 600 Sport Bike champion.