Friday, March 11, 2005

KTM heads for Outer Edge

From Outer Edge Industries

Red Deer, AB – Outer Edge Industries is excited to announce a long-term, exclusive sponsorship agreement with KTM Canada. The sponsorship deal with the infamous KTM race team includes the entire Canadian race team geared up in AXO Moto boots, body protection, clothing and ARNETTE MX (motocross) goggles.

Outer Edge Industries is the exclusive distributors of AXO products in Canada and ARNETTE in both Canada and the United States. The sponsorship agreement with KTM will bring increase brand recognition and demand for both the AXO and ARNETTE lines in North America.

“Partnering with KTM is an exciting opportunity for Outer Edge,” said Craig Kinney, international sales manager of the Alberta based company. “Our strategy for supporting is to focus on having the KTM riders decked out in some of the most recognized, innovative and technically advanced riding gear on the market.”

“The KTM Team is thrilled about the sponsorship deal with Outer Edge Industries,” explained Andy White, team manager for KTM Canada. “AXO and ARNETTE are known industry wide for the exceptional quality behind their lines. We know that with the incredible riders we have on the team combined with this innovative riding gear, we will have our best year ever."

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