Wednesday, June 11, 2008

MV Agusta offers "Dark Knight" special

From Cagiva USA

WILLOW GROVE, PA – MV Agusta has proudly partnered with the The Hershey Company to offer a specially designed Dark Knight edition F4 superbike as grand prize in the famed chocolate maker’s "Find the Bat-Signal and Win" promotion. The instant-win promotion, featuring an array of prizes, is topped by the ultimate in high-performance – a luxuriously crafted MV Agusta F4 motorcycle with an exterior uniquely designed to commemorate The Dark Knight feature film.

The follow-up to Batman Begins, The Dark Knight stars Christian Bale as billionaire Bruce Wayne and his alter ego, Gotham City’s iconic crime fighter, Batman. While Batman prefers the Batmobile, Bruce Wayne drives the fastest vehicle on two wheels, the MV Agusta F4. The Dark Knight premieres July 18.

“MV Agusta is thrilled to be partnering with The Hershey Company,” commented MV Agusta General Manager Matthew Stutzman. “To commemorate the film, we made sure to offer the very best motorcycle possible and worked closely with the filmmakers to make the special edition F4 a celebration of the film itself. No doubt, the winner will be pleased with winning one of the finest motorcycles ever created. The F4 is definitely a bike Bruce Wayne would love.”

The unique Dark Knight F4, designed by famed MV Agusta motorcycle designer Massimo Tamburini of the Cagiva Research Centre (CRC) located in San Marino Italy, was styled with special graphics denoting the film.

The "Find the Bat-Signal and Win" promotion officially begins this summer in conjunction with the upcoming theatrical release of The Dark Knight. The Dark Knight F4 will be offered as part of The Hershey’s promotion inside specially marked Reeses® and KitKat® packages. The promotion will later be extended as part of Cinemark Theatre’s Dark Knight promotion inside specially marked Whoppers® and Milk Duds®.

For more information on the "Find the Bat-Signal and Win" promotion, please visit http://cmpgnr.com/r.html?c=1249040&r=1247956&t=343303169&l=1&d=89729480&u=http%3a%2f%2fwww%2ereeses%2ecom%2fdarkknight&g=0&f=-1.

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