Ducati launches Monster contest

From Ducati North America

CUPERTINO, CA – Ducati North America has announced a customization contest as part of the forthcoming Ducati Monster 1100 S showroom premiere.

In order to launch the Monster 1100 S to the public in real monster style, Ducati has launched a dealer contest to see who can build the best custom Monster. As the original custom-ready naked bike, the new Monster 1100 S is ready for modifications, and the gloves are coming off in a contest to build the best.

Fifty-eight dealers in the US and Canada have taken delivery of a body panel set in order to begin paintwork on the dealership’s dream Monster, and all have accessories in house waiting to be fitted on the dealership’s first bike. The results promise to be nothing less than spectacular and will launch the Monster with a bang.

The Ducati dealers will have two weeks over the holidays to build their custom and their bikes will be unveiled to customers over the National Premiere weekend, Jan. 9-10. The weekend will celebrate the individuality and personal expression inspired by Ducati's original naked bike and highlight the vast potential of the Monster 1100 S.

For a list of participating dealers, and to vote for the coolest custom Monster, please visit www.ducatiusa.com, where the contest will run Jan. 1-13.