Thursday, December 18, 2008

Hypermotard featured in Carrey movie

From Ducati North America

CUPERTINO, CA – Ducati North America has announced that its popular Hypermotard S will be featured in the upcoming Warner Bros. Pictures comedy, “Yes Man.”

The movie stars Jim Carrey as Carl Allen, a man whose life is going nowhere - the operative word being “no”- until he signs up for a self-help program based on one simple covenant: say yes to everything and anything. Unleashing the power of “YES” begins to transform Carl’s life in amazing and unexpected ways. With no previous riding experience, Carl takes to the streets on the powerful Ducati, holding on for dear life in a wild, hilarious ride through Los Angeles.

“We are proud to showcase our brand in such an entertaining film,” said Michael Lock, CEO of Ducati North America. “The Hypermotard S was a natural fit for such a fun movie and the scenes with the bike bring the excitement and liveliness of the Hypermotard to the screen.”

The movie is coming to theatres Dec. 19. In addition, Ducati partnered with Warner Bros. and will be showing the “Yes Man” movie trailer on dealership websites in addition to the www.ducatiusa.com home page.

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