Ducati scoops prestigious industry award

From Ducati North America

CUPERTINO, CA – Ducati North America is delighted to announce that it is the highest ranked motorcycle brand and recipient of the 2009 Pied Piper Prospect Satisfaction Index (R) US Motorcycle Industry Study. Across the country, Ducati dealerships outperformed direct competitors in the annual benchmarking study measuring how consumers are treated when shopping for a new motorcycle.

Over the last three years, Ducati dealers have worked hard to consistently improve the dealership ‘experience’ and now lead all brands in overall satisfaction and commitment to service. While some other brands are retreating, Ducati continues a program of dealership improvements and has added coverage to its dealer network in key US markets including Atlanta, Newport Beach and Sacramento.

"In a fiercely competitive market it is vital that we deliver the very best service to support our class-leading bikes,” said Michael Lock, CEO. “Ducati is committed to growing and developing our position in the USA and it remains our goal to be the leading sport bike brand in the marketplace. This award confirms that we are making good progress.”

The PSI award gauged Ducati dealerships from 2008 to 2009, where Ducati led all brands in more than 30 percent of the sales process factors evaluated by the study.