From Ducati North America
Photos by Paolo Pedicelli
MONTREAL, QC -- Ducati North America launched its first Canadian showroom completed by its new retail design program in Montreal on Thursday. The newly-designed space is located in the heart of Montreal’s Little Italy, at 6816 Boulevard St-Laurent.For the first time ever, Montreal shoppers can find Ducati motorcycles and a large array of Ducati branded apparel, including jeans, leather jackets, shoes and accessories for men, women and children in one exclusive store.
Montreal is the fourth Ducati “destination dealership” in North America. Others have been opened in Southern California, New Orleans and New York.
After months of preparation and collaboration with Ducati North America, Alain Trottier, President of Monette Sports, and his Director Christian Touchais are realizing their dream of bringing Ducati to Montreal.
“We’ve been looking for the perfect Montreal location for Ducati for a long time,” Trottier said, “and we finally found it in Little Italy. At our Laval location, where we’ve been for nearly 35 years, we are also making significant investments in the Ducati line. Of course, we’ll still be selling and servicing motorcycles in Laval, but, with this new moto-boutique, we’ll now have a foot in Montreal and access to a much larger clientele.”
Montreal is the fourth Ducati “destination dealership” in North America. Others have been opened in Southern California, New Orleans and New York.
After months of preparation and collaboration with Ducati North America, Alain Trottier, President of Monette Sports, and his Director Christian Touchais are realizing their dream of bringing Ducati to Montreal.
“We’ve been looking for the perfect Montreal location for Ducati for a long time,” Trottier said, “and we finally found it in Little Italy. At our Laval location, where we’ve been for nearly 35 years, we are also making significant investments in the Ducati line. Of course, we’ll still be selling and servicing motorcycles in Laval, but, with this new moto-boutique, we’ll now have a foot in Montreal and access to a much larger clientele.”
“We’re in the process of creating one of those unique places, where you can experience Italian motorcycle culture, Ducati-style," added Jim McKenna, Commercial Director of Ducati Canada. "In our new Ducati Retail Design concept showroom, Montreal fans will be among the first in Canada to view the new models and everything that the brand stands for. We will be selling a lot more than motorcycles. Ducati is an entire lifestyle, and we want enthusiasts and future Ducatisti to experience Italian design in every sense of the word.”
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