Friday, February 18, 2011

Ducati takes to the water

From Ducati North America

MIAMI, FL - Ducati and Cigarette Racing Team unveiled on Thursday the new Cigarette Racing 42X Ducati Edition at the Miami International Boat Show.

The two performance icons have chosen to unveil the new model on Cigarette Racing Team’s home turf in Florida, and the 42X Ducati Edition delivers everything aficionados have come to expect from the performance brands. With literally dozens of championships between the two companies, the 42X Ducati Edition comes from an unmatched performance heritage.

"We are delighted to team up with Cigarette Racing Team, the Ducati of the sea. This new 42X Ducati Edition brings together the two legends of performance, design and racing heritage. I am very excited to announce this exciting boat, and feel we have found an excellent new partner in the team at Cigarette Racing," said Gabriele Del Torchio, President and CEO of Ducati Motor Holding S.p.A.

"We are very proud to announce our partnership with one of the world’s greatest high performance, design and lifestyle brands: Ducati. The relationship between Ducati and Cigarette Racing allows two incredible high performance brands to showcase our passions together in complimentary ways. Ducati is the only motorcycle brand that fits the performance and lifestyle expectations of Cigarette’s customers,” said Skip Braver, CEO of Cigarette Racing Team.

The 42X Ducati Edition will feature a massive 2,200 horsepower rating from a pair of staggered 1,100hp Mercury Racing engines. The livery of the model is pure Ducati, in white with a Ducati Red racing stripe. A white interior boasting red accents features a specially designed stereo from JL Audio. The 42-foot hull boasts an eight foot beam, completing this astonishing 120+mph package.

For more information on the 42X Ducati Edition or to purchase this boat, please contact the Cigarette Racing Team at (305) 931-4564 or visit them online at www.cigaretteracing.com.

Cigarette Racing was founded in 1969 by Don Aronow, the notorious "Godfather of Powerboat Racing" who won numerous World Championship titles and raised the profile of the company through racing and his association with celebrities, presidents and kings who were customers and friends. In 2002, the company was bought by Braver, who focused on building Cigarettes with top-quality, safety and style. His efforts and a renewed international dealer network have restored Cigarette to its original status as the brand leader in luxury and performance.

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