Rossi joins Monster roster

From motogp.com

MotoGP World Champion Valentino Rossi has been announced as the latest sportsman to associate themselves with energy drink Monster, and will ride with the company’s ‘M-claw’ logo on his helmet in 2009.

Monster has pinpointed Rossi as a means of further raising the profile of the United States’ No.1 by-volume sales energy drink on a worldwide level, and the Italian was pleased to come to an agreement with them.

“I’m happy to join up with Monster Energy and to be one of the first European sportsman testimonials for this new brand,” said Rossi. “Monster is growing all over the world and I am very excited to be joining them. I think that together we can make something special and the M-claw is going to look good on my new helmet.”

Monster Energy President Mark Hall added, “Going Big has been our motto at Monster Energy for some time and aligning ourselves with Valentino Rossi is about as big as it gets in motorsports. We feel that Valentino is one of those rare athletes that not only defines his sport, he actually transcends it.”