Wednesday, September 8, 2010

Cosmetic and garment line from MOTORESS

From MOTORESS

TORONTO, ON – MOTORESS.com is not only renewing its website but the Toronto based global company is launching a brand new cosmetic and garment line for women who ride.

“These are exciting times at MOTORESS. It's absolutely thrilling introducing a high end, glamour line of cosmetic basics entirely with women riders’ needs in mind, into an industry that is so predominately masculine,” said Vicki Gray, the founder of MOTORESS and of International Female Ride Day.

“It is also a great moment for all our fans at MOTORESS.com since we are offering them an updated website experience. It was time to improve its usability and refresh its look to continue catering to our grand audience and visitors. With the introduction of MOTORESS exclusive products, we needed to update the shopping experience with a fully functional e-commerce shop.

“It was time to introduce something so specifically feminine and what we’ve appropriately named 'Beauty Gear' to the wardrobe for women riders. MOTORESS Beauty Gear includes lipstick, lip glaze, lip gloss, pressed mineral powder bronzer and mineral face and body shimmer powder. All product colours have been named with a 'motorcycle theme' such as Racette, Zoom and Adrenaline for the lipsticks. Lip gloss and lip glaze in colours called Velocity, Torque and Rebel Diva to name a few, which I’m certain women riders can have fun with.”

All lipsticks are enriched with Vitamin E, known for is soothing and healing properties. The formula is long lasting, super shiny and glossy with a lightweight feeling. MOTORESS lip glosses have been formulated for their protection against the drying and damaging effects of the elements.

The garment line will carry firstly a small selection of t-shirt styles and a track jacket all made from either Bamboo or stretch Bamboo with a slight blend of organic cotton. Bamboo is gentle on the skin but high on performance. Its moisture wicking, antibacterial and UV resistant qualities make it ideal for wearing underneath motorcycle gear but soft and gentle for a woman’s more delicate skin.

The cosmetics and apparel will be available online only via the MOTORESS.com e-shop located within the newly redesigned website.

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