New magazine, website and logo for AMA

From the American Motorcyclist Association

PICKERINGTON, OH --The American Motorcyclist Association (AMA) unveiled its newly redesigned magazine, American Motorcyclist, a new web presence at www.AmericanMotorcyclist.com, and a new logo on Wednesday.

"These are elements of our larger effort to shine a light on the people and personalities of motorcycling, and to change the way motorcyclists view the Association," said AMA President and CEO Rob Dingman. "We continue to re-focus the AMA on its core mission of promoting and protecting the future of motorcycling."

The June issue of American Motorcyclist magazine has a stronger focus on the Association's members, and includes a number of member-generated stories. The cover story features rider and entertainer Jay Leno, and future editions will highlight people from throughout the motorcycling community, each of whom has made a significant contribution to motorcycling in America.

Along with the re-launch of American Motorcyclist, the AMA has created a new landing page for the organization's primary website, http://rs6.net/tn.jsp?e=001mNaIf4NzAQr5LFwpvz0G2V9I2nEDKbNGdR8XAdGisOHljLhTGYAYUEQw1zzg_xfoc4RflF4MusrZ65wjItgy1IIr7L6SOy3Zp9_UaLP0ywzfzcYucQwpI73lW48667to. The new design compliments the look of American Motorcyclist and expands upon the magazine's mission.

To re-energize the AMA's visual identity, the AMA also redesigned its logo. The Association went straight to Troy Lee, one of the industry's leading purveyors of cool, to fulfill the vision.

"The old AMA logo was like Coca-Cola, just so recognizable," Lee said. "It was such a visible statement, and it had an American theme. So, we started with the old logo, changed it up maybe 20%, added some speed to it and made it a bit racier-looking, a bit faster-looking."

The resulting design is being phased in over the next year, starting with American Motorcyclist.