Vespa "Gets Smart"

From Piaggio Group Americas

NEW YORK, NY - Vespa is joining forces this summer with SUBWAY restaurants and secret agents Maxwell Smart and Agent 99 from the action comedy "Get Smart" to fight the forces of evil - traffic congestion, fuel consumption, global warming and boring transportation.

Supporting a cameo appearance by a silver Vespa LX 150 scooter in the upcoming Warner Bros. Pictures release will be a national promotional campaign and placement within a SUBWAY-branded promotional online Instant Win Game and Sweepstakes with a chance to win one of 10 Vespa scooters, as well as two exclusive offers to enjoy free food and gear.

The multi-tiered promotion ties-in with the June 20 launch of "Get Smart," starring Steve Carell, Anne Hathaway, Dwayne Johnson and Alan Arkin.

Secret agents in search of fresh fare and the ideal getaway ride can receive a free $5 SUBWAY card with a test drive or product demonstration at all Vespa dealers. Participants in SUBWAY restaurant's Get Smart Eat Fresh Instant Win Game and Sweepstakes will receive a message
to take advantage of a special offer to receive a free Vespa Soft-Touch helmet, a $300-value, with the purchase of a new Vespa scooter.

The online, print and in-store promotions run June 2 through Aug. 10 at all Vespa dealers and more than 21,500 SUBWAY restaurants in the U.S.

In addition to potentially winning a Vespa GTS or LX 50 scooter via SUBWAY restaurant's Get Smart, Eat Fresh Instant Win Game and Sweepstakes, amateur agents are also invited to follow the links to print out a coupon good for one of the latest Vespa Soft Touch or Piaggio Copter helmets, available free of charge with the purchase of a new Vespa scooter.

SUBWAY restaurant's Instant Win Game and Sweepstakes details are a click away at
http://www.subwayfreshbuzz.com/, via a special movie-themed microsite.

Consumers can learn more about the free $5 SUBWAY(R) card offer at http://www.vespausa.com/