New marketing chief for Ducati NA

From Ducati North America

CUPERTINO, CA -- Ducati North America is pleased to announce the appointment of a new head of marketing at its Cupertino, CA headquarters.

As part of the ongoing growth in Ducati’s business, DNA is strengthening its management staff and this is the second recent addition to the senior management team; with Andy Williams recently taking over the position of CFO for the brand.

Jim Viola will re-join the company he once worked for on June 2, bringing with him a wealth of experience gained since he left Ducati in 2002, when he was marketing and events manager. Viola has broad expertise in sales and marketing within a variety of organizations including private and public corporations, local government and charitable institutions. He joins Ducati after most recently working for three years at Premier Event Management, based in New Jersey.

“We are delighted to have Jim rejoin the Ducati family,” said Michael Lock, CEO of DNA. “His experience as a project manager and his passion for Ducati form the combination that we have been looking for; I’m sure he will be a great asset to the team.”