Harley and Buell to sponsor women's event

From the American Motorcyclist Association

PICKERINGTON, OH -- The American Motorcyclist Association (AMA) has announced that Harley-Davidson and Buell are the Presenting Sponsors of the 2009 AMA International Women & Motorcycling Conference.

From Aug. 19-22 women will celebrate the freedom and control that comes with taking to the open road on two wheels at the fifth AMA Women's Conference in scenic Keystone, CO. This will be the second time the Motor Company has been the Presenting Sponsor of the conference, which will offer a once-in-a-lifetime opportunity for thousands of women riders to come together and enjoy the camaraderie, scenic roads and informational seminars during the conference.

According to the Motorcycle Industry Council, women now account for 12.6% of all motorcycle riders, a 29% increase since 2003. As a reflection of this trend, the AMA has seen an increase in conference attendance over the years and anticipates that it will double at the 2009 event with more than 2,200 participants.

"Harley-Davidson and Buell are excited to be very involved with this incredibly important -- and fun -- event that will bring together thousands of women riders," said Leslie Prevish, Women's Outreach Manager, Harley-Davidson Motor Company. "The Motor Company has been committed to encouraging women to ride for decades -- even marketing the 1920 Sport model as 'The Woman's Outdoor Companion.'"

In addition to a wide range of daily workshops, conference attendees will have the opportunity to demo new bikes, shop for the latest gadgets and gear at the vendor marketplace, and enjoy after-hours social activities.

The conference is not restricted to women only -- attendees are encouraged to register their spouses, partners, family and friends. Keystone is located just 90 miles west of Denver.