Parker Launches Joe Rocket Canada

From Bruce Parker

Bruce Parker, President of Parker Synergies LLC, is proud to announce the formation of his new company, Joe Rocket Canada INC. JRC, based in Windsor, Ontario has acquired all of the Canadian Joe Rocket intellectual property From Robison's Inc., Idaho Falls, Idaho, and will now operate as a separate entity. “What started as a simple sketch on my kitchen table in Windsor, way back in 1992, has gone on to win dozens of race championships, be embraced by riders around the world and become one of the best apparel brands in motorcycling,” said Parker. “With JRC, we are now in a position to bring new proprietary products and a higher level of service to Canadian dealers.”

A big part of Joe Rocket's success in Canada has been their exclusive distribution agreement with Motovan Corporation, Boucherville, Quebec. “We have a tremendous 15 year relationship with Joe Rocket,” said James Paladino, President at Motovan, “and we certainly look forward to our future opportunities with Bruce and Joe Rocket Canada.”