Michelin teams with Harley-Davidson

From Michelin North America

GREENVILLE, SC – For the first time in their long history, Michelin and Harley-Davidson have joined forces to develop the all-new MICHELIN Scorcher “31” tire, which carries both companies’ trademarks on its sidewalls and the signature Harley-Davidson logo carved into the shoulder.

Available exclusively as original equipment on four 2010 Harley-Davidson Dyna models, the all-new tire was unveiled Saturday at the Harley-Davidson summer dealer meeting in Denver.

“Michelin has specifically engineered this innovative and durable tire to meet the high expectations of Harley-Davidson owners,” said Gary Midkiff, vice president of Michelin North America’s two wheel division. “Michelin is excited to build upon our successful relationship with Harley-Davidson as we launch this historic first original equipment fitment.”   

The MICHELIN Scorcher “31” tire delivers superior performance in three key areas, providing sensational grip, impressive durability and excellent handling. The exclusive deep-cut tread design improves grip and water evacuation capability. Grip performance, particularly on wet pavement, is also enhanced by the tire’s rubber compounds, which use the latest generation of Michelin synthetic polymers.

As well as being offered as original equipment on 2010 Harley-Davidson Dyna Super Glide, Super Glide Custom, Street Bob and Low Rider models, the MICHELIN Scorcher “31” tire can also be fitted on a variety of 2006-2009 Dyna models.

Michelin began offering replacement tires for Harley-Davidson motorcycles in 2007 when select sizes of the MICHELIN Commander and Macadam 50 tires were first tested and validated by Harley-Davidson for fitment on a wide range of Sportster, Dyna, Softail and Touring motorcycles. The introduction of the MICHELIN Scorcher “31” tire marks the first exclusive Michelin original equipment fitment on Harley-Davidson motorcycles.