Tucker Rocky, IMS partner for GP

From Indianapolis Motor Speedway

INDIANAPOLIS, IN -- The Indianapolis Motor Speedway and Tucker Rocky Distributing have formed a partnership to promote and enhance the overall fan experience for the inaugural Red Bull Indianapolis GP.

A part of the MotoGP World Championship, the inaugural Red Bull Indianapolis GP will take place Sept. 14 on a new, 2.620-mile road course at IMS. The relationship between IMS and Tucker Rocky will last through the 2010 event and includes many pre-event and event weekend promotional elements, including signage, vending and display space and event advertising.

“We’re pleased about the opportunities provided by this partnership with Tucker Rocky,” said Joie Chitwood, IMS president and chief operating officer. “Tucker Rocky brands are among the best in powersports, and we are eager to work together to help convey the excitement of the inaugural Red Bull Indianapolis GP to Tucker Rocky customers and motorcycle racing fans around the world.”

Tucker Rocky is one of the world’s largest wholesale distributors of aftermarket parts, apparel and accessories in the powersports industry. More than 75,000 items for powersports enthusiasts are distributed by Tucker Rocky and sold under such popular brands as Answer, Biker’s Choice, Pro Taper, MSR, QuadBoss, River Road, Ducks Unlimited, Bully Locks and Firstgear.

“We are certainly excited to be a part of the inaugural Red Bull Indianapolis MotoGP,” commented Tim Pritchard, Tucker Rocky VP of Sales and Marketing. “The IMS has done an outstanding job of creating what will be the largest motorcycle race event in the U.S. We are looking forward to a great weekend of racing and sharing it with our dealers, vendors, customers and MotoGP fans around the world.”