Friday, February 8, 2008

International Female Ride Day ready

From Motoress

TORONTO, ON – Last year’s introduction of FEMALE RIDE DAY in Canada was such a success last year it has gone international.

FEMALE RIDE DAY, a synchronized day, worldwide, where women motorcycle riders demonstrate their enjoyment of riding, will take place Friday, May 2. This is a day devoted to women of all ages and all experience levels to highlight their passion for and pleasure in the activity of motorcycle riding.

“On FEMALE RIDE DAY, all we ask of women is to be on a motorcycle and just ride,” said Vicki Gray, campaign founder. “It is not an organized ride, not a charity or fundraiser. Its sole focus is on women riders.

"Of course women are free to decide how they spend the day and some clubs and rider groups have indeed incorporated a charity or an organized ride. This is the beauty of the day, the freedom to enjoy it as you wish no matter what type or style of motorcycle – cruiser, sport, touring, scooter, off road or ATV. Women are encouraged to simply join in, take part in the camaraderie internationally and just ride.”

FEMALE RIDE DAY made its début last year as a national event, with the intention to go global on its next occurrence. In 2007, participants were invited to send in their photographs capturing a moment during their FEMALE RIDE DAY experience and be featured on the website. Additionally, by forwarding the photo to MOTORESS they received momentos and souvenirs in return. Participants will be offered the same opportunity in 2008.

MOTORESS is an international brand with a strong online presence. The purpose is to “connect women with motorcycling” and help women achieve the most they can out of the activity of motorcycling. MOTORESS founder Vicki Gray is a motorcycle racer and instructor for both street and track. She has taught motorcycle riding to thousands of beginners, trained police in the Caribbean (Netherlands Antilles), raced throughout Europe and co-hosted a television program for the Discovery Channel.

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